Zebra - BDP.
Brand Development Program
Brand Promise: To offer high-quality, stylish, and durable leather and synthetic products for formal and casual occasions, incorporating the latest technologies to provide the best possible experience to our customers.
Target Audience: Our target audience is men who value quality, comfort, and style in their accessories. They appreciate products that are made with care, attention to detail, and ethical considerations. They are fashion-conscious, tech-savvy, and always on the lookout for products that fit their lifestyle and needs.
Product Line: Our product line includes leather and synthetic shoes for both formal and casual occasions. We use the latest technology, such as RFID blocking and anti-theft features, to ensure that our products are not only stylish but also functional and secure. Our leather products are made from top-grain leather and are handcrafted by skilled artisans, while our synthetic products are made from high-quality materials that are environmentally friendly and cruelty-free.
Brand Personality: Our brand personality is sophisticated, stylish, and modern. We strive to create products that are both functional and fashionable, incorporating the latest trends and technologies into our designs. We are committed to using ethical and sustainable practices in our manufacturing processes and are proud to offer products that are both beautiful and eco-friendly.
Brand Tone: Our brand tone is friendly, approachable, and informative. We want our customers to feel like they are part of a community of like-minded individuals who share their values and appreciate quality products. We are always happy to answer any questions and provide guidance to help our customers choose the perfect product for their needs.
Brand Values: Our brand values are quality, style, durability, technology, ethics, and sustainability. We are committed to providing products that meet the highest standards of quality and durability, incorporating the latest technologies to enhance their functionality and security. We are also committed to ethical and sustainable practices in our manufacturing processes environmentally friendly and cruelty-free.